Our Story
Our mission is to make travel agents’ lives easier through our powerfully simple software.

Back in 2012, we were new to the travel world, and it didn’t take long to realize that something had to change.

SION was born out of a travel agent’s belief that commission tracking can be simple, efficient, and even enjoyable.

We launched our private beta in June 2019 and the industry immediately took notice. SION is proud to be part of the Virtuoso Travel Technology Incubator and Amadeus for Startups.

The people behind Sion.
Irving Betesh
Co-Founder, CEO
CEO of IBC, an upscale membership based travel agency that handles over $20MM in travel.
Alfons Musry
Co-Founder, COO
Responsible for over $30MM in sales at retail to Fortune 500 retailers.
Mark Nauroth
Co-Founder, CTO
10 years of enterprise software development experience in a variety of verticals including finance, construction and entertainment.
Randy Masters
Vice President Travel Technology
Over 25 years experience in travel technology industry. Specializing in GDS functionality, APIs, automation data collection and management.
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Virtuoso Accepts Four Travel Tech Companies Into Incubator Program
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New system aims to help advisors track commissions
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The Opportunity Cost of Tracking & Chasing Travel Agent Commissions
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